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23篇 您的检索式：作者名="LOHTIA R"

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	题名	作者	年代	出处	被引量
1	An Institutional Analysis of Supply Chain Innovations in Global Marketing Channels 显示文摘	Bello D C Lohtia R Sangtani V	2004	Industrial Marketing Management2004，33，1：	1
2	An institutional analysis of supply chain innovations in global marketing channels 显示文摘	Bello D C Lohtia R Sangtani V	2004	Industrial Marketing Management2004，33，1：	1
3	The Impact of Transaction-Specifc Investments on Buyer-Seller Relationships 显示文摘	Lohtia R Krapfel R	1994	Journal of Business and Industrial Marketing1994，9，1：	1
4	What Constitutes a Transaction - Specific Asset? An Examination of the Dimensions and Types 显示文摘	Lohtia R C Brooks M Krapfel R E	1994	Journal of Business Research1994，30，：	1
5	Emotional appeal and incentive offering in banner advertisements 显示文摘	Xie F T Donthu N Lohtia R	2003	Journal ofInteractive Advertising2003，35，6：	1
6	What Constitutes ATransaction - Specific Assets? An Examination of the Dimensions and Types 显示文摘	LOHTIA R BROOKS C M KRAPFEL R E	1994	Journal of Business Research1994，30，3：	1
7	Collaborative relationships for component development:the role of strategic issues,production costs,and transaction costs显示文摘	Bello DC Lohtia R Dant SP	1999	Journal of Business Research1999，45，1：	1
8	An Institutional Analysis of Supply Chain Innovations in GlobalMarketing Channels显示文摘	Bello D C Lohtia R Sangtani V	2004	Industrial Marketing Management2004，33，1：	1
9	An institutional analysis of supply chain innovations in global marketing channels显示文摘	Bello D C Lohtia R Sangtani V	2004	Industrial Marketing Management2004，33，1：	1
10	Emotional appeal and incentive offering in banner advertisements显示文摘	Donthu N Lohtia R Osmonbekov T	2004	Journal of Interactive Advertising2004，4，2：	1
11	Emotional Appeal and Incentive Offering in Banner Advertisements显示文摘	Donthu N Lohtia R Osmonbekov T	2004	Journal of interactive advertising2004，4，2：	1
12	An institutional analysis of supply chain innovations in global marketing channels显示文摘	Bello D C Lohtia R Sangtani V	2004	Industrial Marketing Management2004，33，1：	1
13	Mass concrete properties at high temperatures显示文摘	Nasser K W Lohtia R P	1971	ACI Journal1971，68，3：	1
14	Salesperson evaluation using relative performance efficiency: the application of dataenvelopment analysis显示文摘	Boles J S Donthu N Lohtia R	1995	The Journal of Personal Selling & Sales Management1995，15，3：	1
15	Evaluating the efficiency of Internet banner advertisements 显示文摘	Lohtia R Donthu N Yaveroglu I	2007	Journal of Business Research2007，60，4：	1
16	Improving trade show effectiveness by analyzing attendees 显示文摘	Bello D and Lohtia R	1993	Industrial marketing management1993，22，4：	1
17	The impact of content and design elements on banner advertising click - through rates 显示文摘	LOHTIA R DONTHU N HERSHBERGER E K	2004	Journal of Ad- vertising Research2004，44，4：	1
18	What constitutes a transaction-specific asset? An examination of the dimensions and types显示文摘	Lohtia R Rrooks C Krapfel E	1994	Journal of Business Research1994，22，：	1
19	Creep of fly ash concrete显示文摘	Lohtia R P Nautiyal B D Jain O P	1976	Journal of the American Concrete Institute1976，73，8：	1
20	What constitutes a trans- action- specific asset? An examination of the dimensions and types 显示文摘	LOHTIA R BROOKS C M KRAPFEL R E	1994	Journal of Business Research1994，30，3：	1

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