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9篇 您的检索式:作者名="KROHMER H"
    题名 作者 年代 出处 被引量
1Emo- tional brand attachment and brand personality: the relative importance of the actual and the ideal self显示文摘MALAR L KROHMER H HOYER W D 2011Journal of Marketing2011,75,4:1
2Emotional brand attachment and brand personality:The relative importance of the actual and the ideal self显示文摘MALA R L KROHMER H HOYER W D 2011Journal of Marketing2011,75,4:1
3Marketing's influence within the firm显示文摘Homburg C Workman J P Krohmer H 1999Journal of Marketing1999,63,2:1
4Emotional brand at- tachment and brand personality: the relative importance of the actual and the ideal self 显示文摘Malar L Krohmer H Hoyer W D 2011Journal of Marketing2011,75,4:1
5Strategic consensus and performance the role of strategy type and market related dynamism显示文摘Homburg C Krohmer H Workman Jr J P 1999Strategic Management Journal1999,20,:1
6Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self显示文摘Maliir L Krohmer H Hoyer W D 2011Journal of Marketing2011,75,4:1
7Should marketingbe cross - functional? Conceptual development and international em-pirical evidence 显示文摘KROHMER H HOMBURG C WORKMAN J P 2002Journal of Business Research2002,55,6:1
8Emotional brand attachmentand brand personality: the relative importance of the actual and the ideal self 显示文摘Malar L Krohmer H Hoyer WD 2011J Market2011,75,4:1
9Strategic consensus and performance, the role of strategy type and market-related dynamism显示文摘Homburge C Krohmer H and Workman J P 1999Strategic Management Journal1999,20,4:1
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