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18篇 您的检索式:作者名="Golder P N"
    题名 作者 年代 出处 被引量
1Deconstructing the pioneer's advantage: Examining vintage effects and consumer valuations of quality and variety显示文摘Bohlmann J D Golder P N Mitra D 2002Management Science2002,48,9:1
2First to Market, First to Fail? Real Causes of Enduring Market Leadership 显示文摘Tellis G J Golder P N 1996Sloan Management Review1996,37,:1
3Pioneer advantage: marketing logic and marketing legend?显示文摘Golder P N Tellis G L 1993Journal of Marketing Research1993,30,:1
4Findings innovations' origins: when, by whom, and how are radical innovations developed? 显示文摘Golder P N Shacham R 2009Marketing Science2009,28,1:1
5What is quality ? An integrative framework of processes and states 显示文摘Golder P N Mitra D Moorman C 2012Journal of Marketing2012,76,4:1
6First to market, first to fail? real causes of enduring market Leadership 显示文摘Tellis G J Golder P N 1996Sloan Management Review1996,37,2:1
7Deconstructing the pioneer' s advantage:examining vintage effects and consumer valuations of quality and variety显示文摘Bohlmann D J Golder P N 0,,9:1
8Will it ever fly- modelling thetakeoff of really new consumer durables 显示文摘GOLDER P N TELLIS GJ 1997Mark Sci1997,16,3:1
9Beyond Diffusion: An Affordability Model for the Growth of Consumer Durables 显示文摘Golder P N Tellis G J 1998Journal of Forecasting1998,17,:1
10Deconstructing the pi- oneer' s advantage: examining vintage effects and consumer valuations of quality and variety 显示文摘Bohlmann J D Golder P N Mitra D 2002Management Science2002,48,9:1
11Deconstructing the pioneer's advantage: Examining vintage effects and consumer valuations of quality显示文摘Bohlman J D Golder P N Mitra D 2002Management Science2002,48,9:1
12Deconstructing the pioneer' s advantage: Examiningvintage effects and consumer valuations of quality andvariety 显示文摘Bohlmann J D Golder P N Mitra D 2002Management Science2002,48,9:1
13Innovations' ori- gins: when, by whom, and how are radical innovations de- veloped显示文摘GOLDER P N SHACHAM R MITRA D 2009Market Science2009,28,1:1
14Beyond Diffusion:An Affordability Model of the Growth of New Consumer Durables显示文摘 TELLIS G J 1998Journal of Forecasting1998,17,3:1
15Deconstructing the pioneer's advantage: Examining vintage effects and consumer valuations of quality 显示文摘Bohlman J D Golder P N Mitra D 2002Management Sci- ence2002,48,9:1
16Will It Ever Fly?Modeling the Takeoff of Really New Consumer Durables显示文摘GOLDER P N TELLIS G J 1997Marketing Science1997,16,3:1
17Historical method in marketing research with new evidence on long-term market share stability显示文摘Golder P N 0,,02:1
18First to market,first to fail? real causes of enduring market leadership显示文摘TELLIS G J P N GOLDER 0,,02:1
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