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49篇 您的检索式:作者名="Burnkrant"
    题名 作者 年代 出处 被引量
1Informational and normative social influence in buyer behavior显示文摘Burnkrant R E Cousineau A 1975Journal of Consumer research1975,2,3:1
2Consumer re- sponse to negative publicity: The moderating role of commit- ment 显示文摘Ahluwalia Rohini Robert E Burnkrant 2000Journal of Marketing Research2000,37,5:1
3The Moderating Role of Commitment on the Spillover Effect of Marketing Communications 显示文摘Ahluwalia R Unnava H R Burnkrant R E 2001Journal of Marketing Research2001,38,4:1
4Attitude organization and the attitude-behavior relationship 显示文摘Bagozzi R Burnkrant Robert E 1979Journal of Personality and Social Psychology1979,37,6:1
5Consumer response to negative publicity:The moderating role of commitment显示文摘AHLUWALIA R BURNKRANT R E RAO U H 2000Journal of Marketing Research2000,37,:1
6Consumer re- sponse to negative publicity: the moderating role of commit- ment 显示文摘Ahluwalia R Burnkrant R E Unnava H R 2000Journal of marketing research2000,37,2:1
7Informational and normative social influence in buyer behavior显示文摘Burnkrant B E and Cousineau A 1975Journal of Consumer Research1975,2,3:1
8Consumer response to negative publicity:The moderating role of commitment显示文摘AHLUWALIA R BURNKRANT H E UNNAVA H R 2000Journal of Marketing Research2000,37,2:1
9Consumer Response to Negative Publicity: The Moderating Role of Commitment 显示文摘AHLUWALIA R BURNKRANT R E UNNAWA R H 2000Journal of Marketing Research2000,37,5:1
10Consumer Evaluations of Hybrid Products 显示文摘RAJAGOPAL P BURNKRANT R E 2009Journal of Consumer Research2009,36,2:1
11Consumer Response to Negative Publicity: The Moderating Role of Commitment 显示文摘Rohini Ahluwalia Robert E Burnkrant H Rao Unnava 2000Journal of Marketing Research2000,37,2:1
12Consumer Response to Negative Publicity: The Moderating Role of Commitment显示文摘AHLUWALIA R BURNKRANT R E UNNAVA H R 2000Journal of Marketing Research2000,37,5:1
13Consumer Response to Negative Publicity:The Moderating Role of Commitment显示文摘AHLUWALIA R BURNKRANT R E UNNAVA H R 2000Journal of Marketing Research2000,37,2:1
14Consumer response to negative publicity: the moderating role of commitment 显示文摘Ahluwalia R Burnkrant R E Unnava H R 2000Journal of Marketing Research2000,37,2:1
15The Moderating Role of Commitment on the Spillover Effect of Marketing Communications 显示文摘Ahluwalia R Unnava H R Burnkrant R E 2001Journal of Marketing Research2001,38,4:1
16Consumer response to negative publicity:The moderating role of commitment显示文摘Ahluwalia Rohini Robert E Burnkrant and H Rao Unnava 2000Journal of Marketing Research2000,37,5:1
17The Moderating Role of Commitment on the Spillover Effect of Marketing Communications显示文摘Ahluwalia R Unnava H R Burnkrant R E 2001Journal of Marketing Research2001,38,4:1
18Consumer Response to Negative Publicity:The Moderating Role of Commitment显示文摘Ahluwalia R Burnkrant R E Unnava H R 2000Journal of Marketing Research2000,37,2:1
19Consumer Response to Negative Publicity: the Moderating Role of Commitment 显示文摘Ahluwalia R Burnkrant R E Unnava H R 2000Journal of Marketing Research2000,37,2:1
20Attitude me-asurement and behavior change : a reconsideration of attitudeorganization and its relationship to behavior 显示文摘BAGOZZI RIEHARD R BURNKRANT 1979Advances inConsumer Researeh1979,6,1:1
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